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GreenConferencing.com

From InterCall: "global-conferencing leader InterCall has created a new online community, GreenConferencing.com, to serve as a guide and forum for workers who want to cut back on environmental impacts, waste and expense. The Website offers a more rational approach to how professionals can cut back on common work practices that contribute more carbon than necessary."

We like this very well designed site. InterCall is on a roll with good corporate branding. But we're surprised that "Green Conferencing" isn't an actual branded audio/web conferencing service. Audio and web conferencing companies are in an extraordinary position to exploit "viral" marketing because their customers invite non-customers to attend their conferences. But what's odd is that most audio conferencing services greet meeting participants with a generic "Welcome to the conferencing center, please enter your passcode..."

Green Conferencing is a memorable brand name that's in tune with our warming earth. As an enviro-branded service, we envision, in just one example, that it could be co-sponsored and promoted by an airline which allows an airline to become a "meeting brand" (virtual or real) and not a C02 emitter with a fleet of jets. And there are other marketing opportunities and innovative partnerships with Green Conferencing. "Green Points" anyone? Awards or recognition programs or carbon offsets for companies or individuals who rack up green points? ...But hey, what do we know? (Well, we must know something: we purchased GreenConferencing.com three years ago and put it up for sale a few months ago; InterCall bought it.)

Anyway, maybe we'll ask the Wise Man about this and more in the forthcoming CN Interview with him. Until then, learn more about carbon-cutting resources you need to green your business at GreenConferencing.com

November 9, 2007

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