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We stopped by the C3 Expo (they let us go in without our badges) to say hello to CN-sponsor Citrix and see their new product called "GoToWebinar." It's a new "purpose-built" service for small and medium-sized businesses to launch online events. Kineon Walker, Citrix Online's Product Marketing Manager for GoToWebinar gave us a detailed overview of the service and we must say it's chock full of self-managed, automated features that are required in the growing field of webinars and online events. As Frost & Sullivan (another CN advertising partner) noted in its May 2004 research report entitled "World Web-based Event Services Markets," "the self-run event is not a question of "if," but when will it occur. In the future, the tools developed by service providers will give end-users the ability to run a large event with all the capabilities of registration and control as today's managed events." After watching and listening to Kineon's presentation today, that future is upon us.
Of course, we're big boosters for webinars because all of these online events will need to be published, put in a searchable directory, and syndicated through an advanced Web 2.0 platform, and this is called Web Event Wire and it launches in July. Web Event Wire is an independent publication of Aperio Networks, publishers of Conferencing News.
June 29, 2006
